![]() ![]() The reason why marketing always plays with colours, because it wants to play with feelings and thoughts of its consumers. Well, in any design, it is intended to convey meaning, and obviously, that impacts people’s thinking and psychology. The word (pastel) in the field of colours is generally used when talking about paintings and usually implies a soft matte finish and pale colours (lighter, less saturated). They are generally considered delicate, feminine and clean. ![]() Adding white not only raises the value but also changes the psychology. Pastel colours are usually shades of colours.
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